Expertise

• New Innovations and Brands: Strategy and Sales Growth
• Pioneering Disruptive New Market Categories
• Dual Sales Team Development & Refinement
• Outsource Sales Management and Virtual Sales Departments
• Business Plans / Investor Presentations/ Executive Board Member
• Growing Product Awareness & Demand through Product Integration
• Entrepreneur Coaching: Emerging Businesses and Start-Ups

Expertise and excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny.

Pioneering Disruptive New Market Categories: The Story of Softspikes

In the early 1990's, metal golf spikes dominated the market and were considered the standard in the golf industry. A small Maryland based Company (Softspikes, Inc.) developed an alternative plastic cleat, but they were challenged with convincing golf shops to change a longestablished pattern. Tony Duran's proactive grass roots strategies and Inside Sales execution to key influencers (Golf Professionals, Golf Directors, Club Managers and Golf Course Superintendents) created a steady wave of golf courses banning metal spikes from their facilities... for the benefit of the golfer and golf courses alike. Plastic cleats now make up over 99% of the spike replacement market today.

New Innovations and Brands: The Growth of Ogio into Callaway Acqusition

Early-stage outdoor backpack Company (Ogio International) based in Salt Lake City, Utah, utilized Tony Duran's guidance for expansion into the Golf Market with a golf bag line. In addition, Ogio diversified product offerings into its core Outdoor Retailer Market, utilizing multiple Sales Teams for each market. Golf Market sales exceed $25M annually and Company overall sales has reached over $70M annually worldwide. In 2017, Callaway Golf Company (NYSE:ELY) acquired OGIO International, Inc. for $75.5 million in an all-cash transaction.

Dual Sales Team Development & Refinement: Building and Fine-Tuning Sales Teams

Tony Duran pioneered the use of Dual Sales in the Golf Industry to build an Inc .500 Company which became the #2 Company in Putter Market share. Tony Duran has developed 55 Inside Sales/Dual Sales operations nationwide across numerous industries, providing Clients with hands on development and management. The combined use of proactive Inside Sales Representatives working as Team Members with independent or company Field Sales Representatives, is utilized by over 65% of Companies presently growing in the Golf & Sports Markets.

Growing Product Awareness & Demand through Product Integration: Clever Content

Product Integration can be extremely effective in building consumer awareness and demand, and Tony Duran’s vision and strategies have created Client opportunities for in-broadcast product placement on NBC, ESPN, Golf Channel and Fox Sports. The integration of SkyCaddie (by SkyGolf) into national LPGA Tour events, with in-broadcast branding and product imaging, was conducted for the first time on National Television, under the creative development and direction of Tony Duran. INNOXONE’s Single Rider Golf Cart is currently featured on National Television on the Golf Life Show. Tony Duran assisted the Golf Life production Team with strategies, content and on-site directives. You can view at: https://youtu.be/-bFeW9WCN-8?si=2s8l_GBabY66h1nd